USE CASE · BEAUTY BRANDS
Launch a new skincare brand in one day. Logo, hero shots, campaign reel.
Launching your first product line or a line extension. You need brand identity, two product hero shots and a 30-second campaign reel. A traditional agency: 4-8 weeks and $7,000-15,000. We built Aurène in one day for $549 — full case study on this site.
What a beauty brand fights on day zero
- ·First six months of launch decide if the brand survives. No hero content = no ads = no sales.
- ·Beauty photo studio (NYC, LA, London): $1,200-2,000 per day plus product retouch $300.
- ·Skincare model for talking-head reels: $500-900 plus 30% agency fee.
- ·Stylist, MUA, prop master, French pharmacy location: another $800-1,300.
- ·After the shoot, 2-3 more weeks of post and approval. Your launch slips.
Full launch pack in 24 hours
Brand mark
Wordmark plus label plus lifestyle logo shot. Three options, final pick. If you have a logo, we use yours.
2× product hero shot
Amber glass, marble counter, soft light, eucalyptus. Main line plus extension. 4K, product retouch included.
30s campaign reel 9:16
Six scenes: hook, ritual, application, reveal, hero, CTA. Cinematic montage with music or UGC talking head.
UGC voice-over reel
Variant: model talks about the product in English or Polish. For A/B brand vs UGC tests.
24h delivery
4K JPG plus 9:16 MP4. Files in private folder with C2PA. EU VAT invoice on completion.
How Aurène was built in one day
- 1
D1 09:00 — Brief: brand concept, palette, packaging spec, target customer, scene reference. 30 minutes.
- 2
D1 14:00 — Logo plus brand mark. Wordmark, label, lifestyle shot with eucalyptus. 4 variants, final pick.
- 3
D1 18:00 — Product hero shots. Two bottle variants on marble, brass dropper, soft window light.
- 4
D2 11:00 — Campaign reel. 6 video scenes, 30s. Two variants: cinematic montage plus UGC talking head.
- 5
D2 17:00 — Delivery. Files in Drive (JPG plus MP4) with C2PA metadata. Ready to publish.
Agency vs fakesme launch pack
| · | Traditional | fakesme |
|---|---|---|
| Brand identity (logo + label) | $2 000 | included |
| Photo studio | $1 600 | included |
| Model + UGC reel | $1 100 | included |
| Reel production | $1 200 | included |
| Stylist, MUA, props | $700 | included |
| Time to files | 4-8 weeks | 24 hours |
| Total | ~$6 600 | $549 |
Beauty launch FAQ
Have I already seen the result? Show me a case study.
Yes: fakesme.com/en/case-studies/aurene. Aurène is a fictional skincare brand we built in one day as a proof of concept. Brand mark, hero shots, reel — all there.
Is the logo you deliver mine to keep?
Yes, fully. With the invoice you receive a perpetual license on the generated brand assets. You can register the logo with USPTO / EUIPO without asking us.
What if I already have brand identity and only need shots?
Then we use your logo and palette. Price drops by $80-130 because we skip the mark work. Mention this in the brief.
Does it fit niche skincare (fragrance-free, K-beauty)?
Yes. Niche aesthetics actually do better: French pharmacy, K-beauty, clinical, natural. The more specific the brief, the stronger the result — less generic.
And a line extension six months later?
You come back with a new SKU, we shoot hero plus reel keeping the vibe of the first launch. Second session is cheaper ($375) because the brand world already exists.
Did your beauty launch start three weeks ago?
Brand Deal Standard covers a one-to-one launch pack. Custom tier covers multi-product lines and campaign extension.
See Brand Deal Ready