USE CASE · PERFORMANCE MARKETING
Meta Ads and TikTok Ads creative ready yesterday.
CPM is rising. Creative fatigue hits at day 5-7. Each new ad set needs 4-6 variants for the algorithm to optimise. A traditional agency ships 3 videos a month. fakesme ships 12 variants in 24 hours. Per ad set, not per month.
Why your performance creator ran out of files
- ·Meta algorithm rewards fresh creative. Old creative drops in CTR within a week.
- ·One vertical video is classic 3-5 days: crew, talent, post, approval. Times 6 variants = a month of work.
- ·A/B testing brand vs UGC vs talking-head needs 3 separate shoots or 3 models. Expensive.
- ·Stock footage looks like stock footage. Performance manager knows it, client knows it, customer knows it.
- ·Average CAC in fashion / beauty without fresh creative climbs 30-50% month over month.
fakesme performance creative pack
12 product photos 9:16 and 1:1
Hero, lifestyle, in use, packshot, before-after. Format fits IG, TikTok, Pinterest, FB.
1 vertical reel 15-30s
Cinematic montage or UGC talking head. Hook in first 1.5s, CTA at end.
A/B test variants
Each hero has 2-3 variants (pose, light, crop). Algorithm gets fuel.
4K JPG plus master MP4
Resize for every placement (Reels, Stories, Feed, Pinterest, TikTok). Zip plus naming convention.
C2PA metadata
All creative carries "Made with AI". Ads Manager auto-accepts. Compliance handled.
How you iterate creative weekly
- 1
Sprint 1: first 12 variants in 24h. Test 7 days. Pivot to top 3 performers.
- 2
Sprint 2: 12 new variants based on what worked. Second week, second pivot.
- 3
Sprint 3-4: scale top 3 performers, another 12 variants for creative fatigue.
- 4
Cycle: every 7-10 days a new pack. Your CAC stays stable, your algorithm stays fed.
- 5
Cost per cycle: $549. Cheaper than one studio day plus model plus retouch.
Classic pipeline vs fakesme
| · | Traditional | fakesme |
|---|---|---|
| Studio + model + crew | $2 100 / pack | included |
| Post production | $650 | included |
| Time to creative | 14-21 days | 24 hours |
| Variants per pack | 3-4 | 12+ |
| Iteration cycle | monthly | weekly |
| Total per pack | ~$3 000 | $549 |
Performance FAQ
Do Meta and TikTok accept AI creative in Ads?
Yes. Meta requires the "Made with AI" label since Feb 2024 for creatives where AI is dominant. TikTok the same since Sep 2024. fakesme delivers C2PA metadata that Ads Manager auto-detects. No policy issue.
Have you tested this on real campaigns?
Fashion and beauty clients report CTR 1.4-2.1% (industry avg 0.9%) and CAC 18-32% lower in first 30 days after introducing fakesme creative. Sample 12 brands, 3 months. Specific data on pre-call.
What if I want a different face on every set?
Pick "rotating model" in the brief. Each of 12 variants gets a different face. Useful for demographic tests (age, ethnicity).
Do you deliver in multiple languages?
Yes. Talking-head reel in EN, PL, DE, ES. Same scene in 2 languages: +30% on base price.
Retainer / monthly option?
Yes, custom plan covers a 3-pack-per-month retainer at $1,499. Price per pack drops 9%, producer is booked permanently.
Your CAC is rising and creative is repeating?
Order the first pack of 12 variants. Test 7 days. If CAC does not drop, the second pack is 50% off. Risk reversed.
See Brand Deal Ready