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CASE STUDY · #005

Vesper. Choose pleasure. Not pressure.

Fictional non-alcoholic ritual drink brand. Brief: 3-SKU packaging family, Bali bar lifestyle, 8s slow cinematic reel. No studio, no bartender, no week-long shoot. Turnaround: 1 day. Cost: $549 instead of $6,500+.

Vesper morning ritual character moment
Morning ritual
Vesper product hero — amber bottle on bar
Hero · bar shot
Campaign reel · 9:16
tap

The brief

Premium non-alcoholic adaptogen ritual drinks. Kin Euphorics × Ghia × De Soi. Palette: amber glass, cream paper, matte black slate, brass, neon pink accent. 3 SKUs: Morning Ritual (coffee + ginseng), Sunset Ritual (wormwood + hibiscus), Evening Ritual (chamomile + lavender). Brand face: Natalia, 25 — Bali / Positano vibe, "old fashioned but sober".

What we delivered

3-SKU packaging family

Amber 250ml bottles with cream paper labels and botanical illustrations. Three variants: Morning / Sunset / Evening Ritual. Full brand reveal in one frame.

Product hero

Amber bottle + cocktail glass + ice on matte black slate bar. Neon pink "VESPER" signage in background. Sober-luxe aperitif moment.

Lifestyle bar shot

Natalia in black slip dress at Bali rooftop bar, sunset golden hour. Holding cocktail, introspective gaze. Editorial fashion meets beverage.

Campaign reel 8s · 9:16

ONE continuous take. Natalia at sunset: gaze off → slow sip → micro-smile → introspective look. Hermès-tier patience. NO rapid cuts.

Vesper lifestyle — Natalia at Bali rooftop bar
Lifestyle · sunset bar
Product reel · 9:16
tap

Timeline

  1. D1 · 09:00

    Brief + moodboard

    Brand concept, palette, 3-SKU range, target sober-curious customer. Kin + Ghia + De Soi. 30 minutes.

  2. D1 · 12:00

    3-SKU packaging family

    Three bottles with botanical labels, brand mark, wordmark. Cream paper on amber glass. 6 variants → 1 final.

  3. D1 · 16:00

    Product hero + detail

    Bar shot with neon signage + macro label with condensation. 12 variants → 1 final.

  4. D1 · 19:00

    Lifestyle + campaign reel

    Natalia bar shot + 8s cinematic reel. One continuous take, character-driven, slow patience.

  5. D2 · 11:00

    Delivery

    Drive (JPG + MP4) with C2PA metadata. Ready for Shopify + IG + Pinterest.

The numbers

Brief → delivery
1 day
fakesme cost
$549
Studio + bartender + model
$6,000+
Studio timeline
4 weeks

Your brand?

Brief on Friday. Launch on Monday.

We build launch kits for beverage, wellness, food, skincare and fashion brands. Packaging, lifestyle, reels, hero. AI-generated, human-curated, delivered in 24-48h. Email partners@fakesme.com or pick Brand Deal Ready Standard ($549), Custom (from $1,290) or Brand Partner (from $4,990).

Email: partners@fakesme.comSee packages →

All photos and video are AI-generated. "Vesper" is a fictional brand used only as a case study. Model Natalia (25) is a non-existing AI persona.