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CASE STUDY · #003

Velita. Five pieces, a hundred outfits, one lifetime.

Fictional capsule wardrobe for women 30-45. Brief: cashmere overcoat hero shot, Parisian street lifestyle, 30s editorial reel. No photographer, no stylist, no agency. Turnaround: 1 day. Cost: $549 instead of $5,000+.

Velita brand mark
Brand mark
Velita hero shot
Hero · cashmere coat
Campaign reel · 9:16
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The brief

Premium capsule wardrobe — five pieces that make a hundred outfits. Toteme × The Row × Aritzia. Palette: ivory, oat, charcoal, brass. No external logo. Hero product: ivory cashmere overcoat. Lifestyle: Parisian 5th arrondissement, golden hour, brunette 35yo. Tone: quiet luxury, natural fabrics, no gloss.

What we delivered

Brand mark

Serif "VELITA" wordmark, light weight, wide tracking. Brass label on cream backdrop. Aesop / The Row world.

2× product hero shot

Cashmere overcoat on rustic wooden hanger. Linen oat-color backdrop, soft window light. Collar detail with brass inner label.

Lifestyle reel · 9:16 · 30s

6 scenes: Parisian 5th arrondissement, golden hour, motion blur on coat hem, blurred bakery windows. Cinematic, no voice-over.

Look-pack 4 outfits

Four combinations from 5 capsule pieces. Editorial fashion mood, same model, different locations (cafe, apartment, street, garden).

Velita look-pack
Look-pack · 4 outfits
UGC voice-over · 9:16
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Timeline

  1. D1 · 09:00

    Brief + moodboard

    Palette, capsule spec, target customer, reference brands. Toteme + The Row + Aritzia. 30 minutes.

  2. D1 · 14:00

    Brand mark + label

    Wordmark, brass label on cream paper. 4 variants, final pick.

  3. D1 · 18:00

    Cashmere hero shot

    Coat on wooden hanger, linen backdrop. Phase One 85mm vibe. 12 variants → 2 finals.

  4. D2 · 11:00

    Lifestyle reel + look-pack

    Parisian streets golden hour. 30s editorial reel + 4 outfits from capsule.

  5. D2 · 17:00

    Delivery

    Drive (JPG + MP4) with C2PA metadata. Ready for social + lookbook.

The numbers

Brief → delivery
1 day
fakesme cost
$549
Studio + agency
$4,500+
Studio timeline
4 weeks

Your brand?

Brief on Friday. Launch on Monday.

We build launch kits for fashion, skincare and lifestyle brands. Capsule, hero shots, reels, lookbook. AI-generated, human-curated, delivered in 24-48h. Email partners@fakesme.com with your brief, or pick Brand Deal Ready Standard ($549), Custom (from $1,290) or Brand Partner (from $4,990).

Email: partners@fakesme.comSee packages →

All photos and video are AI-generated. "Velita" is a fictional brand used only as a case study.