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CASE STUDY · #005

Meridian. The last pair of headphones you'll buy this decade.

Fictional premium audio brand. Brief: headphones on walnut stand hero, in-studio lifestyle, 30s product reel. No photographer, no set builder, no agency. Turnaround: 1 day. Cost: $549 instead of $6,500+.

Meridian brand mark
Brand mark
Meridian hero shot
Hero · meridian one
Campaign reel · 9:16
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The brief

Premium over-ear wireless headphones for creative pros. Apple × Bang & Olufsen × Master & Dynamic. Palette: graphite, oxblood leather, brushed aluminum, cream paper. Matte aluminum + vegetable-tanned leather. Hero product: "Meridian One". Tone: technical, watchmaker-precise, "buy once".

What we delivered

Brand mark + packaging

Modern grotesque "meridian" wordmark, lowercase, clean. Cream paper packaging with embossed logo. Apple / B&O world.

Product hero shot

Headphones on walnut wood stand, matte aluminum + oxblood leather cushions. Studio light, black backdrop. Material detail razor-sharp.

In-studio lifestyle

Creative pro in home studio (mixing desk, monitors, MacBook Pro). Headphones on, natural window light. Editorial product photography.

Campaign reel 30s · 9:16

6 scenes: detail rotation → packaging unbox → on-stand → in-use studio → hero → CTA. Cinematic montage, no voice-over.

Meridian in-studio lifestyle
Lifestyle · in studio
Detail rotation · 9:16
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Timeline

  1. D1 · 09:00

    Brief + moodboard

    Brand concept, palette, packaging spec, target creative pro. Apple + B&O + M&D. 30 minutes.

  2. D1 · 14:00

    Brand mark + packaging

    Wordmark "meridian", lowercase grotesque. Cream paper box with embossing. 4 variants, final pick.

  3. D1 · 18:00

    Headphones hero shot

    Walnut stand, matte aluminum + oxblood. Studio light. 12 variants → 1 final.

  4. D2 · 11:00

    Lifestyle + campaign reel

    Home studio mixing setup. 30s product reel (detail → packaging → in-use).

  5. D2 · 17:00

    Delivery

    Drive (JPG + MP4) with C2PA metadata. Ready for Shopify + YouTube ads + Reddit.

The numbers

Brief → delivery
1 day
fakesme cost
$549
Studio + product photo
$5,500+
Studio timeline
4 weeks

Your brand?

Brief on Friday. Launch on Monday.

We build launch kits for tech, audio, lifestyle and fashion brands. Product hero, packaging, lifestyle, reels. AI-generated, human-curated, delivered in 24-48h. Email partners@fakesme.com or pick Brand Deal Ready Standard ($549), Custom (from $1,290) or Brand Partner (from $4,990).

All photos and video are AI-generated. "Meridian" is a fictional brand used only as a case study.