CASE STUDY · #006
AXIOM. For men who don't explain themselves.
Fictional premium fragrance brand. Brief: hero portrait with bottle, Caravaggio chiaroscuro closeup, product solo shot, watch macro, 8s cinematic reel. No studio, no photographer, no week-long pre-production. Turnaround: 18 minutes. Cost: €4 instead of €15,000+.
Campaign extension · Collab
Leon × Zofia. Two personas. One bottle.
The AXIOM campaign got a second chapter — a couple editorial with AI model Zofia (Travel · Old Money). One photo + clip. No shoot to schedule, no casting agency. Done in a single prompt.
See also
AXIOM Couple — Leon × Zofia couple editorial →The brief
Dark masculine fragrance. Tom Ford × Hermès × Creed tier. Palette: smoked black glass, matte serif label, amber candlelight, dark mahogany. Brand face: Leon, 40 — Warsaw → LSE → Milano. Investment fund, Sunday ragù, reads Hemingway at 7am. "Old Money meets intellectual precision." Tagline: For men who don't explain themselves.
What we delivered
Hero portrait · off-frame gaze
Leon at a Parisian window, AXIOM bottle beside his hand on the desk. Gaze 45° off-frame — effortless confidence. Chestnut leather watch strap, white Oxford rolled sleeves. Warm muted palette.
Closeup · Caravaggio chiaroscuro
Tight portrait, half face in deep shadow, half catching warm candlelight. Dust motes in air. Hand at neck, books in background. Strongest frame of the campaign — editorial tier.
Product solo · AXIOM bottle
AXIOM bottle on leather chair, brass lamp background. Matte label with AI-generated wordmark — zero ornamentation, clean serif caps. Aesop Othertopias tier.
Watch macro · Hodinkee tier
Vintage steel watch + whisky glass + leather + candlelight. No product wins alone — the whole life around it does.
Campaign reel 8s · cinematic
Leon at window, AXIOM bottle in frame — slow push-in, natural light, minimal movement. Tom Ford single-take energy. No cuts, no titles.
Timeline
D1 · 09:00
Brief + character
Brand concept, palette, archetype Leon 40+. Old Money × Intellectual. Tom Ford reference. 5 minutes.
D1 · 09:05
Hero portrait + closeup
Leon off-frame gaze with AXIOM bottle. Caravaggio chiaroscuro closeup. 8 minutes.
D1 · 09:13
Product + watch macro
AXIOM bottle solo + watch macro with whisky and candlelight. 5 minutes.
D1 · 09:18
Campaign reel
8s single-take cinematic reel. Tom Ford energy. 18 minutes brief to delivery.
The numbers
18 min
Brief → delivery
$549
fakesme cost
$15,000+
Studio + photographer + model
6 weeks
Studio timeline
Your brand?
Brief on Friday. Launch on Monday.
We build launch kits for fragrance, spirits, watches, fashion and skincare brands. Hero portraits, product shots, lifestyle, reels. AI-generated, human-curated, delivered in 24-48h. Email partners@fakesme.com or pick Brand Deal Ready Standard ($549), Custom (from $1,290) or Brand Partner (from $4,990).
All photos and video are AI-generated. "AXIOM" is a fictional brand used only as a case study. Model Leon (40) is a non-existing AI persona.