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CASE STUDY · #002

Aurène. Full skincare brand launch in one day.

Fictional skincare brand. Brief: logo, two product hero shots, a 30s campaign reel. Everything from scratch — no photographer, no stylist, no agency. Turnaround: 1 day. Cost: $549 instead of $5,000+.

Aurène brand mark
Brand mark
Aurène hero shot
Hero · facial serum
Campaign reel · 9:16
tap

The brief

New premium skincare brand needs a social launch kit. Logo, two product bottle hero shots (main line + extension), 30s vertical reel for IG/TikTok. Tone: calm, intimate, French-pharmacy energy. Reference world: Aesop, Tata Harper, La Mer minus the gloss.

What we delivered

Brand mark

Serif "Aurène" wordmark in deep navy + gold underline. Cream label background. La Mer / Aesop world.

2× product hero shot

Amber glass dropper bottle. Marble countertop, eucalyptus, soft morning light. Main line + line extension.

Campaign reel 30s · 9:16

6 scenes: hook → ritual → application → reveal → hero → CTA. Cinematic montage, no voice-over.

UGC voice-over reel · 9:16

Talking-head variant: model walks through the product in English. For A/B testing brand vs UGC angle.

Aurène line extension
Hero · facial oil
UGC voice-over · 9:16
tap

Timeline

  1. D1 · 09:00

    Brief

    Brand concept, palette, packaging spec, target customer, scene reference. 30 minutes.

  2. D1 · 14:00

    Logo + brand mark

    Wordmark, label, lifestyle shot of logo with eucalyptus. 4 variants, final pick.

  3. D1 · 18:00

    Product hero shots

    Two bottle versions on marble. Amber glass, brass dropper, soft window light.

  4. D2 · 11:00

    Campaign reel

    6-scene video, 30s. Two variants: cinematic montage + UGC talking-head.

  5. D2 · 17:00

    Delivery

    Files in Drive (JPG + MP4) with C2PA metadata. Ready to publish.

The numbers

Brief → delivery
1 day
fakesme cost
$549
Studio + agency
$5,000+
Studio timeline
3 weeks

Your brand?

Brief on Friday. Launch on Monday.

We build launch kits for skincare, fashion and lifestyle brands. Logo, hero shots, reels, brand campaigns. AI-generated, human-curated, delivered in 24-48h. Email partners@fakesme.com with your brief, or pick Brand Deal Ready Standard ($549) or Custom (from $1,290).

Email: partners@fakesme.comSee packages →

All photos and video are AI-generated. "Aurène" is a fictional brand used only as a case study.